{"title":"Baijiu","description":"\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eBold\u003c\/strong\u003e, \u003cstrong\u003ecomplex\u003c\/strong\u003e, and \u003cstrong\u003esteeped in thousands of years of distillation heritage\u003c\/strong\u003e, baijiu is China’s national spirit and the world’s most consumed liquor category. Distilled primarily from sorghum, wheat, or rice and fermented using traditional solid-state starter cultures known as qu, baijiu delivers an extraordinary spectrum of ester-rich aromas unlike any Western spirit. From the rich, umami intensity of Sauce Aroma baijiu to the vibrant tropical sweetness of Strong Aroma and the clean, floral crispness of Light Aroma expressions, our collection showcases iconic distilleries alongside approachable modern bottles. Discover hand-selected releases perfect for traditional celebratory toasts, food pairings, and innovative cocktail creations.\u003c\/p\u003e\n\u003ch4 style=\"text-align: left;\"\u003eAbout Baijiu\u003c\/h4\u003e\n\u003cp style=\"text-align: left;\"\u003eBaijiu (literally \"white liquor\") is crafted through a unique solid-state fermentation process using pit or jar fermentation. The magic of baijiu comes from qu—a starter culture containing naturally occurring yeasts and microorganisms that convert grain starches into sugars and alcohol simultaneously. For your home bar, baijiu offers an incredible depth of aroma, bringing powerful layers of tropical fruit, toasted nut, floral spice, or rich savoury umami that reward adventurous drinkers and creative mixologists.\u003c\/p\u003e\n\u003ch4 style=\"text-align: left;\"\u003eFlavour \u0026amp; Style Guide\u003c\/h4\u003e\n\u003cp style=\"text-align: left;\"\u003eUnderstanding the four major aroma classifications makes choosing the right bottle of baijiu simple:\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e— Strong Aroma (Nong Xiang): \u003c\/strong\u003eThe most popular style in China, traditionally fermented in mud pits. Bursting with sweet, volatile esters, featuring prominent notes of ripe pineapple, guava, anise, and subtle earthy sweetness.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e— Sauce Aroma (Jiang Xiang): \u003c\/strong\u003eThe prestigious style made famous by Moutai, fermented in stone bricks. Deeply complex, savoury, and full-bodied, packed with notes of soy sauce, toasted sesame, umami, dark chocolate, and dried mushroom.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e— Light Aroma (Qing Xiang): \u003c\/strong\u003eOriginating in northern China and fermented in ceramic jars. Light, clean, and delicate, offering sweet floral notes, green apple, fresh pear, and dry cultivated grain.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e— Rice Aroma (Mi Xiang): \u003c\/strong\u003eDistilled from rice rather than sorghum in southern China. Soft, smooth, and approachable, with gentle rice-milk sweetness, honey, and subtle floral nuances.\u003c\/p\u003e\n\u003ch4 style=\"text-align: left;\"\u003eHow to Choose the Right Baijiu for You\u003c\/h4\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e— The Traditional Celebratory Serve: \u003c\/strong\u003eServe baijiu neat at room temperature in tiny traditional glasses, sip alongside rich Chinese cuisine, and raise a glass with the traditional toast, \"Ganbei!\"\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e— For Beginners \u0026amp; Fruit Cocktails: \u003c\/strong\u003eStart with a crisp Light Aroma or Rice Aroma Baijiu served over ice with fresh grapefruit juice, soda water, or green tea.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e— For Adventurous Mixology: \u003c\/strong\u003eUse a Strong Aroma Baijiu in place of rum or cachaça in sour-style drinks like a Baijiu Sour with fresh lemon juice and simple syrup.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"kweichow-maotaizhen-9-years-baijiu","title":"Kweichow Maotaizhen 9 Years Baijiu","description":"Kweichow Maotaizhen 9 Year Old Baijiu is a distinguished expression of China's classic national spirit, a tradition dating back 4,000 years. Produced in the revered Baijiu region of Guizhou province, this premium bottling is meticulously crafted using Sorghum, a sweet cereal that contributes to its complex character. Aged for nine years, it achieves an exceptional balance, depth, and smoothness.\n\nThis high-proof spirit (53% ABV) offers a robust flavor profile unique to sauce-fragrance Baijiu, known for its layered notes of soy, fermented fruit, and earthy mushroom. It provides a long, nuanced finish. Traditionally, this Baijiu is best enjoyed neat, either served warm or at room temperature, but it also pairs excellently with lighter beers.","brand":"Spiritly UK","offers":[{"title":"Default Title","offer_id":51049795027222,"sku":"22858","price":191.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/4617\/3718\/files\/kweichow-maotaizhen-9-years-baijiu-6947828002103-30472939831458.jpg?v=1771602332"},{"product_id":"kweichow-maotaizhen-5-years-baijiu","title":"Kweichow Maotaizhen 5 Years Baijiu","description":"Kweichow Maotaizhen 5 Years Baijiu is a distinguished expression of Chinese \"sauce aroma\" liquor, originating from the revered Maotai region. Aged for a minimum of five years, this baijiu embodies the complex, savory profile sought after by connoisseurs. It is distilled using traditional techniques, involving multiple fermentation and distillation cycles over several months, resulting in an exceptionally smooth and layered spirit.\n\nOn the nose, it presents signature notes of soy, cooked grain, and stone fruit, which translate to a deep, umami-rich palate with a lingering, clean finish. This baijiu is traditionally consumed neat at room temperature to fully appreciate its depth and distinctive aroma. It serves as an excellent introduction to high-quality sauce aroma baijiu.","brand":"Spiritly UK","offers":[{"title":"Default Title","offer_id":51049863971094,"sku":"22859","price":156.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/4617\/3718\/files\/kweichow-maotaizhen-5-years-baijiu-6947828002097-30473152659618.jpg?v=1771602564"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/4617\/3718\/collections\/SB_background_d5ea2b08-8828-4e47-8e5f-b02608b3dfd2.png?v=1790870221","url":"https:\/\/www.thespiritsbusiness.store\/collections\/baijiu\/baijiu.oembed","provider":"The Spirits Business Store","version":"1.0","type":"link"}